Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that digital out of home (DOOH) had another quarter of significant growth with an increase of +143% and has returned to pre-pandemic spend levels (103% vs Q1 2019).
For the third consecutive year, DOOH revenue has outpaced traditional OOH revenue, DOOH equalled 60% of the total Q1 2022 OOH revenue. The revenue split towards DOOH has grown by 50% since 2011, and even managed to grow during 2019 and 2020.
Dean Jones, Sales Director at Route Media commented, “It’s really positive to see the growth in Digital Out of Home over the past quarter. Route Media are committed to investing in Digital Out of Home formats across Wales and England, and have installed over ten new sites across the country since January 2022, with lots more to come!”
Looking ahead, AA/WARC forecast a 31.5% increase in OOH spend in 2022 versus a total advertising spend growth of 10.7%. Industry sources show audiences and time-spent in public spaces continue to increase across all environments as summer gets into full swing.
To find out more about our expanding digital out-of-home inventory, contact our sales team.
Note to editors:
About Outsmart:
Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all parts of the industry to provide a central reference point for our members, aiming to protect and advance their relationships with the advertising community, the public and national and local government.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 156 countries with more than 295,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
