Route is perhaps best known for helping organisations to increase brand awareness through our vast LED screens, proudly positioned across Wales’ key advertising locations. As we continue to grow and develop, the team are now looking to utilise their knowledge to help businesses leverage the power of digital.
With 98% of consumers being exposed to some format of OOH advertising each week and 83% of people admitting to remembering OOH ads they saw within the last 30 minutes of going shopping, it was vital that the advertising industry saw the much-anticipated return of OOH. With restrictions easing across the UK and Wales and retail and hospitality beginning to open back up, we are starting to welcome back consumers into heavy footfall areas.
Our new digital signage division (headed up by Becca Hemming, Account Manager) is at the forefront of all the latest products on the market, offering:
- Digital menu boards
- Retail payment kiosks
- Digital totems
- Advertising kiosks
- And quite a bit more
Our digital advertising products are designed to catch the attention of customers and to deliver messages that are intended to improve experiences. Our digital screens can display graphics, video and sound in order to create an interactive experience that boosts brand awareness.
With digital signage capturing an average of more than 400% more views than that of static signs, utilising digital puts your brand in front of more people – leading to higher recall compared to static ads.
Working with you from ideation phase right through to install – we will advise you on the right digital product in order to achieve your specific advertising goal. As well as this, we will handle the install; getting the digital product up and running and providing ongoing support and technical care if needed.
Working with Route’s digital offerings means delivering the right message to the right person in real time. The #rightroute.
Want to work with us?