Cardiff Airport has entered into a new partnership with Dragon Digital to offer brand new advertising opportunities for businesses across Wales and further afield.
The 6m x 3m LED digital screen - which has been located in prime position directly outside the front of the terminal - is visible to customers preparing to depart, and will also be one of the first things visitors will see on their arrival into Wales.
With the support of Route, Dragon Digital will facilitate Cardiff Airport’s new ‘out of home’ advertising space, providing businesses with new opportunities to showcase their products and services to an audience of more than 1.6 million passengers who travel through Wales’ national airport every year.
Mike Roche, Director at Dragon Digital, commented: "We are delighted to have played a key role in the delivery of the first digital ‘out of home’ advertising platform at Cardiff Airport.
“The large LED screen will provide Cardiff Airport with a changeable communication tool and offer organisations an opportunity to advertise in a more dynamic way on a digital screen.”
Dean Jones, Managing Director of Route, added: “Route is really pleased to have secured this prime location as part of its growing inventory. Cardiff Airport is in a great place at the moment and advertisers will now have top quality digital inventory to add into their marketing campaigns.”