What is Out-of-home?
Quite simply, Out-of home advertising is any visual advertising that reaches consumers when they are outside of their homes.
Why Route media?
We get you noticed. Route provides outdoor media solutions designed to raise profiles and drive interest. Our portfolio of digital out of home and mobile products work hard to reach your target audience using engaging and dynamic content across LED screens, digital vans, bikes or walking billboards, in areas such as roadside, retail, airports and leisure.
Why Out-of-home?
Out-of-home advertising has been proven to be a great format for driving brand awareness, through its’ ability to reach broad audiences. As well as driving brand awareness, out-of-home also drives action; 71% of consumers have taken some form of action after seeing an out-of-home advert. Brands that use out-of-home also benefit from positive perception; 47% of consumers expect major brands to advert using out-of-home, by advertising on what is perceived to be a premium format, your brand becomes associated with premium quality, enhanced value, and trust. Digital out-of-home inventory has been growing across the UK in recent years, in 2021, for the third consecutive year, DOOH revenue outpaced traditional OOH revenue. Digital out-of-home combines the benefits of traditional with modern capabilities, creating campaigns that can suit your exact campaign needs.
Out of home formats offered by Route
Digital 6- and 4- Sheets
Our digital 6- and 4- sheets are located across our retail, leisure and airport inventory. These screens can run full-motion copy as well as static, perfect if your campaign has moving artwork that you want to shout about!
Digital 48-Sheets and Mega 6-Sheets
These are our larger format screens located on key commuter routes and are unmissable to the passing audience. Our portrait mega 6-sheets make it easy to re-use portrait social content too, saving you time on artwork design.
Mobile Media
We also have a range of mobile media formats, which are ideal for campaigns in areas that our digital out-of-home inventory doesn’t cover. These include our digivans, brand ambassador billboards and event screen.
