Cardiff Rugby, one of the leading Welsh rugby teams, compete in the BKT United Rugby Championship and the Investec Champions Cup.

Based in the city centre, the team calls the historic Cardiff Arms Park its home ground and holds a significant position as a professional entity within the broader Cardiff Rugby organisation.

This collaboration presents an exciting opportunity for Route Media to leverage its network of screens strategically positioned across Cardiff and beyond. With a population of 362,400, Cardiff boasts the highest population among local authorities in Wales, making it an ideal location for impactful advertising.

Route’s 48-sheet digital screen just outside the Arms Park is in a prime location for reaching both dedicated rugby fans and the general public. It’s situated in the heart of Cardiff, only a 2 minute-walk from iconic landmarks like Cardiff Castle and the renowned Principality Stadium which has been branded the ‘best rugby venue in the world’. The site reaches an estimated 189,978 people and ensures maximum visibility.

Rhys Blumberg – COO at Cardiff Rugby expressed: “We’re proud to announce an exciting partnership between Cardiff Rugby and Route Media. Working closely with Route Media's team during our match days has been a true pleasure, particularly with the use of their innovative event screen.

We’re pleased we can now extend our relationship to a partnership, utilising their other screens across Cardiff ahead of match days.”

Dean Jones, Sales and Marketing Director, agreed: “We’re thrilled to announce our partnership with Cardiff Rugby for the upcoming season. The placement of our Westgate Street screen positions us perfectly to showcase the excitement of their games throughout the season, as well as our other inventory across Cardiff and borders.”

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