Cardiff is the diverse capital of Wales which is home to 362,400 people with an average social grade of C1. It is the home of the Principality Stadium which has been referred to as “The best rugby venue in the world” and many tourists come to Cardiff just to see a match within the stadium. It also has a vibrant business community where it is home to both Admiral and Starling Bank and being ranked among the most entrepreneurial cities in the UK. Cardiff truly has it all and is one of the UK’S fastest growing creative sectors, with 7,000 creative industries graduates each year. Whilst also home to a large population of students as Cardiff University, Cardiff Metropolitan University, University of South Wales and the Open University all have campuses in and around the city centre.
Population of Cardiff
Of daily commuters
Across Cardiff, our inventory covers static and digital sites across rail and roadside. Our inventory of digital screens in the city centre in proximity to venues such as Principality Stadium, student accommodation, shopping centres, car parks and the University of South Wales. Our Adam Street and North Road D48s are on key roads into Cardiff which reach pedestrian and vehicular audiences and have an increased dwell time due to traffic lights. On Westgate Street is directly outside the Principality Stadium and Cardiff Arms Park, venues which host rugby matches, concerts, and conferences. During event days, Westgate Street is pedestrianised, increasing reach to 230,911 per week. Our Newport Road Mega 6 is in a prime location for vehicles exiting the city centre eastbound towards Newport and Bristol. The road has an average weekly traffic count of 146,000 people.
Located on Cowbridge Road East just outside of the city centre is our D96 and D48. Sat just of the A48 and close to Cardiff City Stadium this site reaches both vehicular and pedestrian traffic.
The digital sites have a combined estimated reach of 887,138 per week, which is made up of a variety of commuters, residents, visitors and students.
In addition to our large format digital sites, we also have a network of 86 digital car parking meter screens. Targeting commuters, tourists and the student population with an estimated weekly reach of 246,000, the parking meters are spread across Cardiff bay, city centre, Pontcanna and Cathays.
Our static 48 sheets across Cardiff cover busy neighborhoods such as Canton, Heath and Llanishen, Grangetown, Leckwith and Cathays. We have a variety of different large and small formats, assets located on busy commuter roads, reaching both pedestrians and vehicles.
We also manage the advertising across all Transport for Wales stations across the city, including major hubs Cardiff Central and Queen’s Street along with commuter stations of Radyr, Whitchurch and Cathays. Our inventory here covers digital and static inventory.
In addition to the rail network, we also manage the advertising at Cardiff Airport, you can find out more about the opportunities available at the airport here.