Route Media are announced as an official media partner of Cardiff Rugby, for their 2023-24 season
Cardiff Rugby, one of the leading Welsh rugby teams, compete in the BKT United Rugby Championship and the Investec Champions Cup.
So, how does programmatic OOH advertising work?
Programmatic out-of-home (OOH) advertising is a rapidly growing trend in the advertising industry that combines the power of digital technology with traditional outdoor advertising.
Route Media and Swansea City AFC announce exciting partnership for another season.
Route Media are pleased to announce that we are an official media partner of Swansea City AFC, for their 2023-24 season.
Route Media announces partnership with the Cardiff Dragons ahead of their new season.
Route Media is thrilled to announce a new partnership with Cardiff Dragons, Netball Super League team, as a media partner.
Route are pleased to announce a partnership with renowned Cardiff City team, The Bluebirds, ahead of their 2023/24 season.
The Cardiff-based company, Route Media, provides outdoor media solutions designed to raise profiles and drive interest.
Route Announces Partnership With Premiership Rugby Team, Rygbi Gogledd Cymru.
Route are pleased to announce a new partnership with North Wales-based Premiership rugby team, RGC, for the season ahead.
Route Adds New Screens By Teaming Up With Media Owner iQOOH
Route Media – part of Dragon Group – has expanded their media offering after being appointed the ‘sales house’ for local clients by out-of-home company iQOOH.
Route announces partnership with Swansea arena
Swansea Arena and Route announce a brand new partnership for the coming year, as Swansea's newest entertainment and events space teams up with OOH and print advertising specialists exploding across Wales.
A MEDIA company has shown further signs of growth across Wales.
Route Media – part of Dragon Group – has expanded its footprint with new partnerships including a West Wales bus network, which serves passengers in Pembrokeshire and Carmarthenshire.
LEADING names in sports, advertising and signage have united under one banner
Dragon Signs, Route Media, Colour Studios, and Sportin Wales are all now part of Dragon Group.
Route Media announces partnership with Hockey Wales ahead of their international season.
Following a historic year for the senior international teams and their clubs, Hockey Wales aims to continue to promote diversity and tackle inequality by increasing opportunities for young people.
Route Media is supporting the Mayor’s Chosen Charity
Route Media is supporting Guide Dogs Cymru by showing the charity’s latest fostering campaign on their popular screens in key locations across Wales including Westgate Street and North Road in Cardiff.
Cardiff Airport Gears Up for Summer 2023
Cardiff airport is getting ready for the busy summer months with new flights to Paris with Eastern Airways.
ROUTE MEDIA is on track for another successful year after securing a major national contract.
A pioneer in outdoor and digital advertising, the company is the new sales partner of Transport for Wales.
A RENOWNED luxury watch brand celebrating 10 years in business has taken flight after the pandemic with the support of a leading digital signage and advertising company.
A partnership with Route Media and enhanced digital and print presence at Cardiff Airport has helped Watches of Wales bounce back from the challenges of Covid-19.
Sister companies Dragon Signs and Route Media are adding to their family of businesses with the acquisition of visual marketing solution specialists, Colour Studios.
M4 Super 6
Route are pleased to announce the installation of their latest digital advertising site, the ‘M4 Super 6’, located on the M4 between J26 and J25. Sitting in an elevated position facing both carriageways, the premium, portrait screen is ideal for reaching audiences as they exit and enter the Brynglas Tunnels.
Route add facial detection software to our digivans
At Route, we understand how important data is to our clients, which is why we have recently invested in facial detection software for our digivan fleet!
Route Media add to network with new Smart Digital Network partnership
Route Media have expanded their digital screen network with a new partnership with Smart Digital Network (SDN).
Route Media continue its growth across Wales by forging a new partnership with leading rugby team
Route Media continue its growth across Wales by forging a new partnership with leading rugby team
Route Media proud to be the official media partner for the Principality Child of Wales Awards 2023
Cardiff-based out of home media business, Route Media, has been announced as the official media partner for the Principality Child of Wales Awards 2023, a very special event taking place on Friday 24th March 2023 at the Mercure Holland House Hotel in Cardiff.
Route Media announced as an official media partner of Swansea City Football Club
We are delighted to announce that we are now an official media partner of Swansea City Football Club, for their 2022-23 season.
Digital Out of Home Reports Growth of +143% Year-on-Year in Q1 2022
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that digital out of home (DOOH) had another quarter of significant growth with an increase of +143% and has returned to pre-pandemic spend levels (103% vs Q1 2019).
Route Media partners with Datajam to provide accurate audience reporting
At Route Media, we are big on data and innovation. This is reflected in our newest partnership with Datajam.
Digital Hardware Case Study: Route x the Grand Pavilion
This digital hardware case study explores the process of upgrading the Grand Pavilion's advertising solutions.
What are the different types of outdoor advertising?
There are a variety of outdoor advertising opportunities. At Route Media, we are outdoor media specialists that work with our clients to help them the create the perfect campaigns for their brands and products.
What makes a good advertising campaign?
There are many things to consider when creating and implementing an advertising campaign. At Route, it's not a one size fits all approach.
What events are on in Cardiff in August?
Now Wales has moved into Alert Level Zero, yes there are events happening in Cardiff throughout August!
Route and Outsmart
At Route, we are passionate about telling brand’s stories. We believe that to do brand’s justice, we should create advertisements that make people stop and digest. This is why we are thrilled to announce that as we continue to grow and develop, Route have become Outsmart’s latest member!
The Importance of Hand Hygiene
At Route, we care about getting brands seen. As we continue to grow and evolve, we are excited to announce that we have launched a network of hand sanitiser stations across North Wales.
Pride Month: Creating a safe, encouraging and inclusive work environment
What is Pride Month?
Pride Month is dedicated to the worlds LGBTQIA + communities coming together to celebrate, protest and show pride for the community.
Out of Home Makes a Comeback
With people confined to their homes, lockdowns and restrictions have meant that the Out-of-Home advertising industry has had to be smart when it comes to delivering audiences for clients. For Route, this meant flexing the power of our digivans which allows clients to follow audiences right across the UK even when people’s destinations are limited.
Leveraging the Power of Digital
Route is perhaps best known for helping organisations to increase brand awareness through our vast LED screens, proudly positioned across Wales’ key advertising locations. As we continue to grow and develop, the team are now looking to utilise their knowledge to help businesses leverage the power of digital.
Route Raises Awareness for Helplines Across Wales
At Route, we are passionate about helping brands and businesses to tell their story. Throughout what has been an extremely challenging period, we directed our efforts towards amplifying the campaigns and messages of helplines around Wales that were continuing to operate throughout lockdowns.
Route reflects on January 2021
The world is still relatively quiet right now. Often when things quieten down, it allows for a period of reflection - which we don’t always get within the outdoor advertising and digital signage industries.
January 2021 allowed us to take a step back, reassess and remould our brand for the benefit of our customers and future ventures, all whilst we grew the team, added to our inventory and became the sponsors of an incredible team.
Two year partnership for Watches of Wales and Cardiff Airport.
Cardiff based Watches of Wales has signed a two year partnership with Cardiff Airport securing key Route inventory across the site.
How does an outdoor media owner handle a population encouraged to stay indoors?
2020 took a different route. For many, it has been the year of adaptation. Whether it be adapting to working from home, (which quickly turned into ‘living at work’) remembering to pick up a mask before leaving the house or becoming accustom to exercising indoors. A lot has changed.
So why choose mobile media? Lets Explore
We’d like to say thanks for taking the time to have a read!
Hopefully, you’ll find these blogs interesting and we promise it won’t be all sell, sell and sell. As this one is our first post, however, it seems only right we explain a bit about why we love some of what we do.
New digital screen unveiled at Cardiff Airport
Cardiff Airport has entered into a new partnership with Dragon Digital to offer brand new advertising opportunities for businesses across Wales and further afield.
The 6m x 3m LED digital screen - which has been located in prime position directly outside the front of the terminal - is visible to customers preparing to depart, and will also be one of the first things visitors will see on their arrival into Wales.