Out of Home Makes a Comeback

With people confined to their homes, lockdowns and restrictions have meant that the Out-of-Home advertising industry has had to be smart when it comes to delivering audiences for clients. For Route, this meant flexing the power of our digivans which allows clients to follow audiences right across the UK even when people’s destinations are limited.

Route is perhaps best known for helping organisations to increase brand awareness through our vast LED screens, proudly positioned across Wales’ key advertising locations.  As we continue to grow and develop, the team are now looking to utilise their knowledge to help businesses leverage the power of digital.

At Route, we are passionate about helping brands and businesses to tell their story. Throughout what has been an extremely challenging period, we directed our efforts towards amplifying the campaigns and messages of helplines around Wales that were continuing to operate throughout lockdowns.

The world is still relatively quiet right now. Often when things quieten down, it allows for a period of reflection - which we don’t always get within the outdoor advertising and digital signage industries.

January 2021 allowed us to take a step back, reassess and remould our brand for the benefit of our customers and future ventures, all whilst we grew the team, added to our inventory and became the sponsors of an incredible team.

Cardiff based Watches of Wales has signed a two year partnership with Cardiff Airport securing key Route inventory across the site.

2020 took a different route. For many, it has been the year of adaptation. Whether it be adapting to working from home, (which quickly turned into ‘living at work’) remembering to pick up a mask before leaving the house or becoming accustom to exercising indoors. A lot has changed.  

We’d like to say thanks for taking the time to have a read!

Hopefully, you’ll find these blogs interesting and we promise it won’t be all sell, sell and sell. As this one is our first post, however, it seems only right we explain a bit about why we love some of what we do.

Cardiff Airport has entered into a new partnership with Dragon Digital to offer brand new advertising opportunities for businesses across Wales and further afield.

The 6m x 3m LED digital screen - which has been located in prime position directly outside the front of the terminal - is visible to customers preparing to depart, and will also be one of the first things visitors will see on their arrival into Wales.