Route Media is thrilled to announce a new partnership with Cardiff Dragons, Netball Super League team, as a media partner.

This exciting partnership is set to strengthen both organisations’ profiles and contribute to the promotion of netball in the vibrant city of Cardiff and surrounding areas.

Established in 2005, the team have gone from strength to strength.

They are Wales’ only team in the prestigious Netball Super League.

Route is excited to help promote netball by showcasing their campaign across the city which will encourage more participation and build up the excitement around the upcoming games.

The Cardiff Dragons are based in Cardiff’s House of Sport, where their games are often hosted. Route is proud to play a pivotal role in raising awareness of these games and subsequently increasing ticket sales.

CEO of Cardiff Dragons, Vicki Sutton, explained: “With the profile of Netball on the rise assisted by the Netball Super-league, it’s great to partner with a powerful out of home media business like Route to boost our profile within the City of Cardiff and its surrounding areas. Route has a great array of strategically placed advertising spots that will maximise the number of eyes on Dragons throughout the season. I look forward to seeing our name in Route lights”.

Route’s Head of Marketing, Kylie Glassar, agreed and added: ‘Being a Welsh-based business, we’re proud to be in partnership with the Cardiff Dragons. Netball’s popularity is on the rise across the country, and we hope by utilising our network of screens within Cardiff and the surrounding areas, it will bring more excitement around netball in Cardiff and inspire future generations to come.”

For more information on Route Media, email This email address is being protected from spambots. You need JavaScript enabled to view it., or visit the website Use the hashtag #RightRoute on social media.

For more news and information from Dragon Group, visit